For example, you can add emoji to separate blocks of text, making it easier to read and skim. Just be careful not to overdo it! Every emoji should have a purpose.īesides conveying emotion and giving your brand more personality, emoji can be used as simple engagement tools. Recent data shows that adding emoji can significantly increase audience engagement. Special characters and emoji can add interest, attract the eye, and make your brand more relatable. For length recommendations specific to each social network, see Know your networks. Aim for headlines or captions between 10 and 20 words (or 138-150 characters) in length for the most best engagement.Make sure you know how your text and graphics will look on each social network you plan to publish to, and create variations optimized for each. Brainstorm a few options and test them out before publishing.Spark curiosity, such as offering new or surprising information.Convey a sense of urgency, such as a need to beat the competition.Incorporate numbers, such as percentages or a "top 10"-style list.Effective headlines do any the following: Try to strike a balance between being clear and intriguing. Your text should grab the reader’s attention.A secondary headline is great if you want to quickly provide more information about your content in a small amount of space. You have the choice of using a short headline, a longer caption, or both. Here, we drill down into the post elements mentioned in Know your post anatomy to help you grow and engage your audience and avoid social media stagnation. There’s no such thing as a one-size-fits-all post, so we’ve collected some proven best practices to help you achieve your social media goals. You'll find details and best practices for each of these elements, in the next section of this article. Images or videos: Include one or more (depending on the social network) compelling, high-quality photos, GIFs, or video clips, tailored to your brand and the tastes of your audience.For hashtag recommendations for each social network, see Know your networks. Hashtags: Add topical and relevant keywords for added reach.Mentions: Mention other accounts (yours or others) for added visibility and reach.
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